If you’re thinking about using a promo video to increase sales traffic and conversions, that is a great idea. But whether you create your promotional video using expensive software, or an online video maker, you should have a general idea of what you want to achieve, and how you’re going to get there. What follows is an overview of some of the things that all of the best promo videos online have in common.
#1: The Best Promo Videos Focus on Engagement and Quality Content
No one likes to feel like they are being forced to sit through a sales pitch or a brand message. In order for a promotional video to add value to the life of the viewer, it must offer them something more than a simple sales pitch or brand message–whether that be advice on how to make their lives easier, education about something they didn’t previously know, or even a few minutes of entertainment value. The primary goal the best promotional videos is to create something useful and unique for the viewer that they will not only enjoy or use themselves, but that they might talk about, and even share with their friends and family.
#2: The Best Promo Videos Attract Viewers Rather Than Interrupting Them
No one likes it when a commercial break interrupts their favorite sporting event or TV show, and the same can be said for internet viewers. Therefore, the best promo videos don’t make the viewer feel inconvenienced by watching them. Instead, the viewer of a promotional video should be attracted to the video by the quality of its content and the message it is sending. This should be a no-brainer, but your promo video only works at increasing sales and driving traffic if people actually watch it.
Social networking sites can be a great tool for those trying to market their business and increase their conversions if they are able to create something consumers want to watch. This is because a person’s social network feed is like a museum of content that has been curated by the others in his/ her network, and consumers have become accustomed to that curation. Therefore, we prefer to watch promos and advertisements that we choose, rather than ads that are forced upon us. The makers of the best promo videos recognize this, and create promo videos that viewers will choose to watch.
#3: The Best Promo Videos Have a Professional Look and Feel
No one likes to watch something that is rushed or poorly thought out. That is true on the internet as well. That is why the best promo videos all have a professional look and feel to them–a more polished look makes the viewer feel as if they are in the hands of someone who knows what they are doing, and who they can trust, which is one of the most important things to consumers. Therefore, it is important to know what you’re doing when you create a promo video, or at the very least, find someone who does. There are many types of movie maker software that you can download that can help you make your promotional video look more professional, but they are often expensive and difficult to use. Another option is an online movie maker to help you make the best possible promo video and give it that polished look and feel.
So while making a promo video is a great way to promote your company and its services, follow these guidelines and maybe your promotional video or advertisement will be one of the best promo videos that gets people talking!